Before We Take Off
A Few Pre-flight Checks!
You Really Want To Do This?
There are some conditions I require before working with anyone.
You Have Goals
Boring, I know, but if you don’t know where you’re going you’ll have no idea you’ve arrived if and when you get there.
If you don’t have clear goals, or you’re not prepared to work with me to define them, don’t waste your time or mine.
You Have Passion
Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when all the chips are down and you feel like you’re smashing your head against a brick wall.
If you’re not passionate about what you do, please step aside and watch the rest of us change the world.
You Have Budget
If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is.
I don’t work for equity in your start-up and I don’t cut corners.
You don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you do everything I advise, you’ll get a positive return.
You Have An Audience
Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking and education is the only way to generate new customers online.
If you don’t already have an audience you should be prepared to build one.
You Have A Team
I don’t enjoy watching my clients meltdown so if you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing me to take your project on.
It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.